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Lead Generation

Description

In today’s competitive market, businesses thrive on leads—potential customers who are genuinely interested in their products or services. Our Lead Generation Course equips you with the skills and strategies to generate, nurture, and convert leads effectively using the latest digital marketing techniques. Whether you’re a freelancer, business owner, or marketing professional, this course will help you build a predictable and scalable lead generation system.

Benefits

Mon-Thu Class
Fri Practice Day
Sat-Sun Off

Course Outline

Explore the course outline below!

  • Understanding the fundamentals of lead generation
  • Importance of lead generation in digital marketing
  • Difference between inbound and outbound leads
  • Overview of B2B vs. B2C lead generation
  • Identifying target businesses and key decision-makers
  • LinkedIn and Sales Navigator strategies
  • Cold outreach techniques (Email, LinkedIn)
  • Using lead databases and automation tools
  • Identifying ideal customer profiles (ICP)
  • Social media (Facebook, Instagram, TikTok)
  • Paid advertising strategies (Google Ads, Facebook Ads)
  • Content marketing for customer engagement
  • Best tools for finding professional email addresses (Hunter.io, Snov.io, Apollo.io)
  • Manual vs. automated email discovery
  • Ensuring compliance with data privacy regulations
  • Enhancing lead data with additional details
  • Verifying and qualifying leads for higher conversion rates
  • Using data intelligence platforms for insights
  • Organic vs. paid lead generation techniques
  • Cold emailing, and social selling
  • Growth hacking tactics for scalable lead acquisition
  • Introduction to CRM tools (HubSpot, Zoho, Salesforce)
  • Organizing, tracking, and managing leads efficiently
  • Automating follow-ups and nurturing sequences
  • Finding valuable business information online
  • Market research strategies for lead generation
  • Competitor analysis for identifying potential leads
  • Basics of web scraping for lead data collection
  • Best tools and techniques 
  • Ethical considerations and legal aspects of scraping
  • Using Google Sheets for lead tracking and management
  • Data organization and collaboration techniques
  • Automating tasks using Google Scripts
  • Essential formulas for lead data management
  • Data sorting, filtering, and analysis techniques
  • Creating automated reports for lead tracking
  • Importance of email verification for outreach success
  • Using email validation tools (NeverBounce, ZeroBounce)
  • Avoiding spam traps and improving email deliverability
  • Creating a professional and attractive freelancer profile
  • Showcasing expertise in lead generation
  • Writing a compelling bio and portfolio
  • Exploring platforms like Upwork, Fiverr, Freelancer, and PeoplePerHour
  • Choosing the right platform based on expertise and competition
  • Strategies to rank profiles higher for more visibility
  • Finding potential clients through freelancing platforms and LinkedIn
  • Using job boards and industry forums for lead generation services
  • Crafting personalized proposals to win projects

Instructor

Zeeshan Ali

Duration

05 Weeks

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